Since 2016, many of us have realized that some of the companies we've trusted and supported our entire lives have embraced values that sharply conflict with our conservative beliefs. As the cultural divide grew, we found it increasingly difficult to continue supporting businesses that no longer aligned with what matters most to us.

Even my favorite coffee company adopted stances I couldn’t stand behind, and I discovered that their leadership and founders did not reflect or support the values I hold dear.

This inspired us to create a new kind of coffee company—one that proudly champions conservative principles and supports causes aligned with America First, individual liberty, and the Second Amendment.