Only a writer can tell the benefits of “reading” an enticing book over a coffee. The characters and plot become all the more interesting if you have a fresh brew right in one hand and a book in another. And what incarnate pleasure is it to have rain gods blessing the world with gentle showers outside and a thoughtful coffee shop owner reserving a cozy place for you just next to the fire place. One word – heavenly!
Mesmerized merely by the thoughts of this, the budding writer grabbed his laptop and some essentials and embarked on his journey to become a published author someday. Walking towards a coffee shop nearby, his solitary hangout, he wondered what internal conflict would his character have if he is a time traveller. 10 steps across the street, he was shocked to find the shop closed. Frantically, he looked at his watch to check the time and the day – 11 AM, wednesday. How is this possible on a weekday?
A florist had a canopy outside the shop from where most of the young boys bought flowers for their dates. The florist was still there designing yet another bouquet. This would be the first time our young writer would talk to this old man. Contrary to the jolly old chap, the writer was an introvert considering human company to be a distraction. Still, the fear of losing out of his own company in the coffee shop was enough to jolt him out of his presumptions. He darted towards the florist and asked, “Coffee shop?”
“It is right where it is everyday,” replied the old chap. Discerning from the writer’s confused looks, he continued, “You were their only customer. The guy has a family to feed. You understand that, right?” He replied with a nod and turned around disheartened to walk away.
“Hey wait! There aren’t any coffee shops around here. But you can Google one. You seem desperate!”
“Google is a noun, not a verb!” He snapped back and realized the real reason he was ignored by his friends. Sighing he feeling out, he tried to smile, “Do you have a smartphone…sir?”
“Well of course my lad!” “Come, I’ll show you.”
With that he took out his smartphone and showed him how to “Google” places and businesses and find one that lies in your vicinity. “Google LOCAL” whispered the boy.
“Yes Google Local!” The old man typed a few words, coffee shop nearby, in the search bar and there it was – a massive list of local coffee shops with numbers, addresses and even their location on the map. Our writer was more than happy to have found so many alternatives.
“Can everybody find these coffee shops this easily?” he questioned.
“Yes, everybody can. After all, this is the advantage of having your business listed here.” The boy looked a bit disappointed thinking about the crowd of people he would have to encounter in all these shops. Judging from his disposition, the florist chuckled, “How do you think I was able to make more money than this coffee shop here? I’m just an old guy who has started this business only 7 months ago. I came here, decided on the flower business, set up a website and asked Leftmark, a reputed local seo agency in san francisco , to optimize it for Local search engine. Local SEO you know!” he paused, “I even suggested this to your fat coffee guy. Most of my customers are not from this locality, but found me through online search.”
“Can I do that for myself too? I mean, I want to earn some money while pursuing my dream to become a published writer.”
“Why not? If you have a knack for writing, you can start your part-time writing service from student papers to essays. Just get a website, some Local SEO and you are good to go!”
Finally happy and hopeful, this young writer thanked the nice baldie and headed to the next coffee shop. Not only has he realized the importance of human interaction, he found his new hangout – us.
This is just one of the many beautiful coffee stories that we have coming in as “thank you” on our napkins and hot brew bills.